Each piece by Roberto Coin is the result of a thorough process, a journey among different cultures and multi-ethnical influences, through the world of nature, between echoes of the past and future projections. The capability to transfer the most varied experiences, dreams and perspectives into the jewels, characterizes the brand’s collections with an unmistakeable mark of identity and uniqueness.

THE SECRET OF THE RUBY

Positivity, love and enthusiasm are the values upon which Roberto Coin has built both his personal and professional life. These are also concepts that are intimately bound to the symbolism of the ruby, the stone of passion par excellence. In fact, it was considered by ancient Egyptians to be a kind of amulet that in contact with the skin bestows prosperity, happiness and longevity. These characteristics make the crimson stone a truly exclusive signature for Roberto Coin. Since 1996 the jeweler has loved setting a small ruby on the inside of each of his pieces, thus allowing direct contact with the skin and conferring the stone’s beneficial properties on the women who wear his creations.